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Nestlé
As the world’s leading food and beverage company and the largest dairy company globally, Nestlé develops and markets a wide range of products and beverages for both human and pet nutrition.
Expertises
Activation Social MediaActivation Nestlé for Healthier Kids
Nestlé entrusted ODW with highlighting its Nestlé for Healthier Kids program, an initiative aimed at helping parents educate their children and guide them towards a healthier lifestyle.
Educational content
Numerous educational and informative contents were created around nutritional health issues and the Nestlé for Healthier Kids program, then shared on social media.
At the same time, content highlighting the nutritional improvements made to some of the group’s child-focused brands was distributed to inform and reassure consumers about Nestlé products.
Contest: what meal for my 6-to-11-year-old kid?
During June, a key period for the Nestlé for Healthier Kids program, a weekly contest was launched on the Nestlé France Facebook page.
To participate, users had to comment with a combination of products to create a balanced meal for a 6-to-11-year-old child.
Through this initiative, the goal was both to inform and educate the community on how to compose a balanced meal and to highlight the nutritional value of Nestlé products.
Résultats
+6 000 000 de portée.
HAVE WE CATCHED YOUR EYE?