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Lidl Voyages
Launched in 2017, Lidl Voyages is a 100% digital travel agency, sending over 30,000 travelers around the world each year.
Expertises
ActivationDigital & in-stores activations
ODW was tasked with enhancing Lidl Voyages’ brand awareness in the digital space and driving traffic to the website through targeted activations.
The agency implemented contests across Facebook, Instagram, and Twitter, as well as in-store activations within Lidl supermarkets. These included:
- Photo contests
- Facebook Live events
- Timeline post engagement games
Résultats
Près de 20 000 participants et plus d’un million de personnes touchées par activation
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