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Krys
Krys is a French cooperative network of opticians that has always embraced its uniqueness, offering customers products that combine style, quality, and attractive pricing.
It is the only brand to own its own lens manufacturing facility in France.
Expertises
Social Media
200 store pages supported on a daily basis
ODW supports the Krys brand in rolling out its local social media strategy. The agency launched a dedicated approach for the brand’s local social media presence, starting with Facebook in 2019 and expanding to Instagram in 2020.
The primary objective of this strategy is to create consistency across the network and to bring Krys stores’ social media to life, fostering a sense of closeness between customers and their opticians.
Creation of personalized contents
To ensure a communication approach tailored to each local market, ODW produces a set of generic content every month for all pages (in-house photo shoots and motion videos), as well as personalized content created upon request for individual stores.
Media campaigns and contests are also rolled out on select pages to boost visibility and engagement.
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