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Goldcar
Goldcar, a subsidiary of Europcar, is the leading car rental company in Spain. The brand operates nearly 120 rental agencies across Europe, particularly in Spain, Portugal, France, and Italy.
Challenge: Boost online sales by optimizing the customer journey, improving existing acquisition channels, and launching new acquisition levers.
Expertises
Influence Media buying StrategyLead acquisition campaigns
ODW worked on boosting sales on Goldcar’s e-commerce website by optimizing the customer journey, improving existing acquisition channels, and implementing new acquisition levers.
Optimize the conversion funnel
ODW worked on Goldcar’s entire conversion funnel for French-speaking markets:
- Marketing audit: revamping the commercial offer and promotional visuals
- Website audit: UX/UI analysis and purchase journey optimization
- SEA campaign optimization
- Implementation of commercial newsletters
- Influencer marketing: creation of an influencer program with promotional codes
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