Atlantic

The ODW agency was charged with improving brand awareness, brand preference and customer relations by developing Atlantic's presence on social networks in both BtoC and BtoB.

Since Atlantic is aimed at both individuals and professionals, ODW conducted an upstream study on the expectations, needs and objectives of the brand's various targets. Based on this study, the agency then developed and implemented distinct and adapted communication strategies according to the brand's platforms and targets.

ODW, which has been entrusted with the coordination of Atlantic's various divisions and services, relies on the 5 pillars of the brand to develop the discourse and commitment around Atlantic: Made in France, professional expertise, innovation, products installed by Atlantic professionals, tailor-made services and more environmentally friendly solutions.

To support and develop Atlantic's BtoB presence, ODW has created a LinkedIn account for Atlantic France to reach professionals in the sector. A private Facebook group has also been opened to address more specifically the installers who are more present and active on this platform.

On the BtoC side, the agency chose to reactivate the brand's Pinterest account in order to develop their notoriety, increase traffic to the website but above all bring an inspirational dimension to the brand. Indeed, as decoration and design themes are very popular on Pinterest, it was essential for Atlantic to stand out from its competitors and develop its presence on this platform by surfing on this trend.