Ecusson

The ODW agency has been entrusted with the promotion of Écusson ciders through the realization of influence campaigns as well as the implementation of an activation campaign on the occasion of the Epiphany, the most important annual event for ciders. The objective is to promote the organic and made in France perimeter of the brand.

In order to meet the ambitious objectives in terms of visibility but also of message, ODW has developed a media and editorial partnership with 750g and 750 Green, a new media specializing in organic products, for the Epiphany. Content was produced specifically for the Epiphany around Écusson ciders, including:

• a recipe for an original savory galette des rois with pumpkin, fresh goat's cheese and honey, which goes perfectly with Écusson Rosé Cider. This recipe, in video and editorial format, was broadcast on the day of the Epiphany on the 750g website and the 750g, 750 Green and 750g Gâteaux networks.
• an an article, published on 750 Green, about the values and commitments of the brand and its transition to organic.

In parallel with the content created, an adapted media plan was designed on the 750g ecosystem to support this high point of the brand and maximize the impact of the campaign:

• a newsletter dedicated to the brand distributed to 150,000 subscribers to the 750g newsletter;
• a wrap of the homepages 750g and 750 Green during 3 weeks;
• a display campaign on 750g ;
• a paid media support for 750g and Écusson's social networks.