Goldcar, a subsidiary of Europcar, is the number one car rental company in Spain. It has close to 120 rental agencies in Europe, particularly in Spain, Portugal, France and Italy.
ODW has worked to develop sales on Goldcar e-commerce website thanks to the optimisation of customer experience, the optimisation of existing acquisition levers and implementation of new acquisition levers.
ODW has worked on the entire Goldcar conversion funnel for French speaking countries:
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