Krys is a French co-operative of opticians that has always cultivated its difference, offering its customers products that combine style, quality and attractive price positioning.
This is the only company with its own glass manufacturing plant in France.
ODW agency supports Krys brand in the deployment of its Social Media strategy at the local level. ODW implemented a strategy on the brand’s social networks, at the local level, on Facebook in 2019 and Instagram since 2020.
The primary objective of this strategy is to create harmony and animate the social networks of Krys stores to create proximity between customers and their opticians.
In order to adopt a local market approach, ODW creates a number of generic content each month for all pages (internal shooting and motion videos) as well as customized content created at the request of each store. Media campaigns and contests are also set up on some pages to boost their visibility and engagement.
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63 rue de Lancry
75010 Paris
+33 1 84 17 38 28
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