Launched in 2017, Lidl Voyages is a 100% digital travel agency with more than 30,000 travellers per year worldwide.
ODW was in charge of developing the brand awareness of Lidl Voyages on digital and creating Drive-to-site via the implementation of activations.
Setting up of contests on the social networks of Lidl Voyages - Facebook, Instagram and Twitter - and in-store (Lidl's supermarkets): photo contests, Facebook Live & game publications on the timelines of the social networks.
More than 20,000 participants and more than one million people reached by activation.
Our other projects to be explored
63 rue de Lancry
75010 Paris
+33 1 84 17 38 28
bonjour@odw.fr
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