gamification operation mccafé

Mc Café

Digital operation

In order to improve knowledge of McCafé products and get customers used to going to the counters, McCafé asked the agency to create an innovative 360 device.

gamification campaign mccafé
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Objectives

  • Improve knowledge of McCafé products
  • Get customers used to visiting McCafé points of sale outside traditional mealtimes
  • Publicize the online order offer
  • Constitute a customer email database for future sending of targeted offers

Devices deployed

  • Gamification operation "Treasure hunt": participants are invited to find hidden codes on the website created for the operation and in the shop windows of the points of sale.
  • Promotion of the operation: display, flyer distribution, media buying.

Results

  • +100,000 people reached by the operation
  • +2,000 participants daily
  • Strong increase in online orders

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