For 130 years, Norton, a subsidiary of Saint-Gobain, has been the world leader in abrasives. Norton offers the broadest portfolio of abrasive solutions: grinding, cutting, sanding, finishing, polishing.
Norton entrusted the ODW agency with the creation of an event website to launch its new range of Super Bleue 5 wheels and generate new inbound leads.
The agency created a site that breaks with what is usually done in BtoB: a horizontal scroll system was adopted for the home page. On mobile, for more user comfort, a more traditional vertical scroll system was preferred.
The neat and original design of the site contrasts with what is usually done in BtoB and in the Industry.