Community Management Un Jour Ailleurs

Un jour ailleurs

Community Management

Un Jour Ailleurs, a high-end ready-to-wear brand with more than 120 stores in France, called on ODW to overhaul its brand content strategy and strengthen its presence on social networks.

Community Management Un Jour Ailleurs
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Objectives

  • Expand and rejuvenate the target
  • Create greater proximity with the brand's customers
  • Establish a coherent approach between the brand's different media
  • Develop traffic to the e-commerce website

Devices deployed

  • Creation of a graphic charter adapted to social networks and respecting the brand's DNA
  • Redesign of the editorial line of the Un Jour Ailleurs webzine
  • Deployment of both promotional and brand content on social networks and the webzine

Results

  • +250% more fans on Facebook page
  • +281% engagement
  • +103% reach

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