With more than 61 million Internet users connected nearly 4 hours a day in France, including 53 million on social networks, social media is an essential part of any brand's marketing mix.
The multiplication of places of exchange (social networks, blogs, forums, etc.) offers a voice to consumers who generate millions of interactions every day. The relationship between Internet users and brands has been profoundly transformed, forcing them to take into account the social media dimension in their development and e-reputation strategies.
Transforming your audience into a committed community
From defining your objectives to evaluating the performance of your campaigns, we support you in the management and animation of your social networks: Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, Discord, etc.
Relying on opinion leaders
Influencers have a very strong power of persuasion with their audience. Through influence campaigns, we build strong brand experiences to establish a lasting relationship with influencers.
The advent of social media is a great opportunity for brands. By deploying engaging strategies and capitalizing on their human dimension, brands bring together communities that become true brand ambassadors.
An effective social media strategy is based on three key factors:
Strong brand identity:
Understand brand DNA to identify relevant positioning and drive a meaningful strategy.
Strategies involving:
To emerge and be able to address an audibly qualified audience in order to develop a brand personality that is both coherent and attractive.
A powerful storytelling:
Move from relational to conversational to take brands beyond corporate discourse, place them at the heart of the debate and develop brand ambassadorial communities.
The ODW social media agency intervenes throughout the stages of this process: strategic development, deployment, animation, monitoring and measurement of results.
We offer support on:
63 rue de Lancry
75010 Paris
+33 1 84 17 38 28
bonjour@odw.fr
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