A tailor-made event designed to promote Mifroma Gruyère
ODW designed and organized a tailor-made three-day event for Mifroma, centered around Gruyère cheese and held in the Fribourg canton of Switzerland.
This exclusive event, aimed at international journalists and influencers, featured: a tour of the aging cellars, visits to local cheese producers, cheese tastings, an exploration of the Gruyères region, and a cooking class with Michelin-starred chef Marie Robert, etc.
International journalists and influencers
The agency successfully attracted journalists and influencers from around the world to these events without financial compensation – including participants from the U.S., Brazil, Greece, Israel, Japan, the Netherlands, and Russia.
Due to the success of these events, they are now held on a quarterly basis.
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