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TCL
TCL is a manufacturer of mobile phones (Alcatel, Blackberry), computers, and televisions (Thomson, TCL).
It is the world’s third-largest television manufacturer.
Expertises
Social Listening Social Media
A support in 12 countries and 7 langages
ODW supports the TCL Europe Hub with all Social Media activities across its key European markets: Germany, Denmark, Spain, Finland, France, Italy, Norway, Poland, the United Kingdom, and Sweden.
A strong coordination has been established between the various teams and agencies (PR, Customer Service, Marketing Department, Sales Department) at the European headquarters, global headquarters, and local offices.
Social listening and online reputation
ODW provides TCL with key insights and supports the client in implementing corrective actions:
- Reporting of strong and weak signals for corporate communication and PR
- Escalation of software and hardware bugs
- Collection and analysis of product reviews
- Improvement of customer service and response times
Justice League activation: Warner Partnership
To mark the release of the Justice League movie, TCL partnered with Warner. Alongside the European outdoor advertising campaign, ODW managed the digital adaptation of the operation, notably by organizing a contest through an app developed by the agency, making it accessible across all of Europe.
BORN A LEGEND : NEYMAR PARTNERSHIP
Neymar Jr. has been TCL’s Global Brand Ambassador since April 2018. As part of this partnership, numerous initiatives have been launched, including press conferences, TV ad campaigns, outdoor advertising, contests, and more.
ODW ensures the successful coordination of these projects across digital platforms in Europe.
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