Un Jour Ailleurs
Un Jour Ailleurs, a premium fashion brand with over 120 boutiques in France, entrusted ODW with revamping its brand content strategy and strengthening its presence on social media.
Expertises
Brand Content Social MediaRefreshing the Brand Image
Since 2015, Un Jour Ailleurs has recognized the importance of digital transformation and has redefined its priorities to significantly expand its online presence and sales.
As part of this strategy, ODW managed the launch of UJA’s social media presence, addressing multiple key challenges:
- Expanding and rejuvenating the target audience
- Creating a stronger connection with the brand’s customers
- Establishing a consistent brand voice across all communication channels
- Driving traffic to the e-commerce website
Launch of awebzine
ODW managed the launch of Un Jour Ailleurs’ Mag’ to strengthen brand loyalty and foster closer connections with its customers.
The editorial line is built around three types of content:
- Fashion tips
- Inspirational content (travel, books)
- DIY projects
All editorial content and photography are produced by the agency.
Results
- +250% increase in Facebook page fans
- +281% growth in engagement
- +103% boost in message reach
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